Acuity offer high quality, interactive IT and Personal Development training programmes across the UK. Their current website and online identity was in need of a major overhaul to reflect the detail, nature and passion involved in the design and delivery of their course as well as majorly improving the user experience of their target audience.
Acuity needed a new website that took their existing brand and made it look modern and up to date as well as making fairly complex content, easily digestible and simple to navigate. The main aim was to smarten up the existing branding, then streamline information and allow the user to book their course quickly and confidently through a sleek new, user friendly website.
A full design overhaul was carried out; we refreshed existing brand elements and then the new website was created to give brand consistency across the board. We concentrated on creating a smart and modern, easy to navigate user interface that lead the users right through to the booking process.