Pearson Cycles
Web Design, UX, Art Direction
The world's oldest bicycle business, established in 1860.
The challenge
We were asked by the world's oldest, and independently owned family cycle shop, Pearson Cycles, to refresh their existing website with a re-design focus on the home page, custom bike builder and Pearson brand product detail pages.
Our approach
Respecting the heritage of this family owned brand, we ensured our approach to the redesign was in keeping with the established branding, whilst bringing areas of the site up to date, to be clean, modern and precise, reflecting the bespoke service Pearson offer in terms of both their product and customer experience.
The result
Pearson Cycles are now presented on their website in a way that truly showcases the quality, heritage and uniqueness of their product. Pearson bikes are engineered to the highest quality and are fully customised to fit each and every customer – their website now reflects this. We focused on the customisation and consumer experience online, to echo the same unique, detailed and informative consumer experience their target audience would have in store.
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