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©Studio28 - 2019

Company No: 07526960

Kierin NYC

Digital Design, Marketing, Digital Ads

Real NYC Stories Illuminated in Fragrance

The challenge

UK distributor of Kierin NYC, Phoenix Beauty, needed an innovative creative agency to design, art-work and deliver media ready display files direct and in real time directly from an interactive digital graffiti wall at their pop up press event in Boxpark to the JC Decaux Digital Bus Shelter network across Shoreditch.

Our approach

Working directly with our client and the JC Decaux production team, we created and delivered individual, real time, digital ready media files from the Kierin event directly to the 51 JC Decaux Digital sites across Shoreditch. This involved some considerable preparation from an art-working and design point of view, alongside minute by minute campaign management on the day to ensure the whole concept was executed smoothly.

The result

In a first for the UK fragrance industry, press and influencers who attended the launch had their bespoke bottle designs content-streamed, in real time, along with their social handles onto JC Decaux’s 51 bus shelter Shoreditch sites, enabling their followers to get a first-hand look at the new fragrances in a collaboration with the advertising giant.

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